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X-Men: Bent Bullet

Agency: Ignition Interactive



Marvel’s Digital Entertainment Division partnered with Fox Entertainment’s Ignition—named Digital Agency of the Year—for The Bent Bullet digital campaign.


We expanded the creative scope to span over 25 years of historical footage, weaving events such as JFK’s assassination, the Chernobyl disaster, and the Cuban Missile Crisis into the narrative. The digital media strategy reached broad audiences through major platforms, including broadcast and cultural commentary channels like Nerdwriter.













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CREDITS

Creative Direction: Chris Eyerman
Sr. Art Direction: Nick Boes
Art Direction: Shakir Dzheyranov
Copywriting & Strategy: Spencer Donald, J.C. Hutchins
Design: Nick Boes, Shakir Dzheyranov
Image Compositing: Nick Boes, Shakir Dzheyranov, Wilson Saloj
Motion Design: Nick Boes, Wilson Saloj, Sanketh Yayathi, Brad Peters, Ignition Creation - Mograph
Technical Developer: Aaron Buchanan
Development: Chi-Chi Wang, Greg Parks, Ben Priddy, Kendrick Caranicas, Stacey Moore
3D Modeling & Animation: Patrick Surace
Sound Design: Bob Partridge