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Pacific Rim: Uprising


Agency: Addison Interactive





Official Movie Site





Jaeger Academy Website

We launched a site where fans can become part of the film. They were allowed to enlist and become part of the Pan Pacific Defense Corps. They took quizes, matched with other recruits, built their own Jaegers and put them into action in a fight simulator against the Kaiju.







Overview





Create Your Custom Jaeger

The first phase of the marketing release was to introduce the new Jaegers to the fans of the movie franchise. We released Gipsy Avenger, Saber Athena, Titan Redeemer, and Guardiant Bravo as the first unlockable Jaegers.

We created a website where recruits assembled their own unique Jaegers based off existing Jaeger technology. They had the opportunity to add their weapons of choice and and paint them to their color of their choosing.







Presicion and Judgement Game







Drift Compatibility Game





Daily Trivia Quiz




Unlockable Sharable Content



    







Tumblr Website







Social Marketing Campaign










   





Credits:

Creative Director: Anthony Malzone, Scott Clay
Strategy: Philippa Drewer, Nelly Tadevosyan
Executive Producer: Aaron Vill
Producer: Nelly Tadevosyan
Art Director: Wilson Saloj, Hannah Grotbo
Motion Director: Michael Matzur
Motion Designer: Wilson Saloj, Rodrigo Huerta
Audio Designer: Jesse Thaul
Development: Robert Nall, Yen Chen, Just Name